Making Big Macs leaner? nimbler? more innovative?

Well, right in the middle of our detective work with Ilaria and many others into how organizations reorganize themselves, up pops this nice case:

Here is an extract from the press release, which you can find here.

McDonald’s President and Chief Executive Officer Steve Easterbrook today announced the initial steps of the Company’s turnaround plan including a restructuring of McDonald’s worldwide business and financial updates.

« Today we are announcing the initial steps to reset and turn around our business, » Easterbrook said. « As we look to shape McDonald’s future as a modern, progressive burger company, our priorities are threefold – driving operational growth, returning excitement to our brand and unlocking financial value. »

Easterbrook added, « The immediate priority for our business is restoring growth under a new organizational structure and ownership mix designed to provide greater focus on the customer, improve our operating fundamentals and drive a recommitment to running great restaurants. As we turn around our business, we will look to create more excitement around the brand and ensure that we build on our rich heritage of positively impacting the communities we serve. »

We would be most grateful is someone could tell us who (if anyone) outside the organization was involved in this mega redesign…

Publicités

A propos markowskikrys

I run an advanced Masters programme on project management and innovation at ESIEE
Cet article a été publié dans agile, Annonce, Innovation, organizations. Ajoutez ce permalien à vos favoris.

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s