…on innovation I have read in the last few years.
Iconoclastic because it warns us not to be excessively user centric, user obsessed, user everything.
If I were a wealthy philanthropist I’d give copies to everyone.
I do actually have a copy to give to the person who piloted the Poult company total innovation project, which to me is the most amazing innovation process and upgrade I have ever heard of anywhere and certainly in France. I think the Poult story will be making a small buzz at the end of the month.
Anyway, as I was walking out of the Etudiant fair on Mastères Spécialisés this afternoon (I had been invited to be on a panel discussion) I was struck by a very attractive and well designed stand of a very famous Parisian design school. We had a good discussion with the lady and gentleman who were on the stand about design and innovation and I hotly recommended Verganti’s book. They kindly invited me to visit them. I will do so with great interest. It seems like an excellent and very creative place. But soberly creative.
All of this thanks to the excellent Eva Vincenti from Politecnico di Milano. Last year she was a final year diploma student at ESIEE Paris (where she did great research on ANT and programmes & anti programmes) and is now a project engineer in Italy. Verganti was her prof. She lent me her book. It was a real eye opener.
I will write about it more when I manage to keep a copy for myself long enough to re read it!